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When ordering my MacBook Pro last month, I unintentionally stumbled upon way of a getting a free leather case.

At the start of the month I went to the Apple store on Regent Street, London, to buy a MacBook Pro. After about 20 minutes of deliberation, the store clerk informed me that the model I wanted wasn’t in stock. So I dropped straight onto the Mac store to order it online.

After I’d chosen the specification, I inputted my information; name, address, and all other important details needed for ordering. Finally I reached the credit card payment area. I entered my card details in but the site wouldn’t accept my order - my card had been refused. It asked me if I’d like to save my order for a later time. As I was on a public computer, I clicked no and left the store.

A lot of debit cards have a ‘fraud protection’ feature whereby it automatically stops payments that seem a little odd. As our account was relatively new, we’d hardly spent anything on the cards and the bank blocked the transfer.

I arrived home and carried on with some other work. Suddenly I received a phone call from Apple. They were enquiring to what had caused me to cancel the order and offered a free leather case, worth £60, as an incentive to buy now.

That’s when it struck me; Apple obviously have an order retentions department to follow up on any uncompleted orders. This means that for anyone ordering an expensive computer, I’d bet that if you go the majority of the way to ordering a product and cancel at the card ordering, you should receive a phone call within a couple of hours, offering some free stuff with your purchase.

Anyone with similar experiences? Post below!

This entry was posted on Sunday, July 29th, 2007 at 13:31 and is filed under Mac. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.